Programmatic Video
WPP Media is developing an AI buyer agent for video as part of an Agentic Standards Initiative, aiming to automate programmatic video and CTV buying through interoperable agent-to-agent protocols.
Programmatic
WPP Media is piloting synthetic, modeled audiences derived from charity-donation signals for programmatic buys — a privacy-conscious approach to targeting that sidesteps individual identifiers as cookie deprecation reshapes addressability.
AI Advertising
WPP forecasts AI-powered search advertising will become the fastest-growing channel in digital advertising, signaling a structural shift as generative AI reshapes how queries and ad inventory are monetized.