Agentic AI
As agentic AI buying tools begin to mediate ad purchasing, the publisher risk isn't price compression — it's being left out of the consideration set entirely. Supply discovery, not CPMs, becomes the new battleground.
AI
Publishers are adopting a machine-readable opt-out token to signal that their content should not be used for AI training. Here's how the standard works and why it matters for content owners navigating the collision of AI crawlers and ad-supported media.
Prebid
Prebid.org examines content provenance and reporting as AI systems increasingly consume publisher content. The effort aims to give publishers visibility into who created content and how AI used it — a growing concern for the programmatic supply chain.
Publishers
Condé Nast, Hearst and over 300 media executives are lobbying for federal legislation targeting unauthorized AI scraping bots — a fight over content value that has direct consequences for publisher ad revenue and the open web.
Publishers
A new report finds European publishers face disproportionately high AI crawler-to-referral ratios, straining infrastructure and monetization as bots extract content without returning traffic that fuels programmatic ad demand.
Regulation
French publisher associations have filed an antitrust complaint against Google, arguing that AI Overviews siphon traffic and ad revenue from news sites without compensation, raising fresh questions about publisher monetization.
Ad Serving
Perplexity has blocked ads served to AI agents on Time's site, labeling them 'deceptive.' The dispute exposes a new front in ad serving: what happens when programmatic units render for AI crawlers and agents rather than human eyeballs.
IAB
The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.
AI
A new licensing framework aims to give publishers granular control over how AI systems access and train on their content, introducing machine-readable permissions and compensation terms that could reshape how content is monetized in the AI era.
CTV
Comcast plans to spin off NBCUniversal and Sky, a structural shift with implications for FreeWheel, Peacock, and the CTV ad-serving landscape — alongside new AI crawler controls and Google Discover changes threatening publisher traffic.