AI
At Programmatic IO, industry voices argued that insurers—through evolving policies and liability terms—are quietly becoming the enforcement mechanism for responsible AI use across the ad-tech supply chain.
IAB Europe
IAB Europe's 2026 AI report signals a shift toward agentic ad buying, where autonomous AI agents plan, bid, and optimise programmatic campaigns — raising fresh questions for DSPs, SSPs, and video supply chains.
Programmatic
Scope3, known for carbon measurement in programmatic media, has rebranded to Apostra, cementing a strategic shift from sustainability toward AI-driven media optimization and agentic tooling for the ad-tech ecosystem.
Programmatic
AI-driven automation is concentrating ad spend inside Google, Meta and Amazon's walled gardens, squeezing the open programmatic supply chain that publishers, SSPs and independent DSPs depend on.
DoubleVerify
DoubleVerify reports AI-generated 'slop' inventory surpassed 500 million impressions in the first half of 2026, exposing a fast-growing quality and fraud vector across the open programmatic supply chain.
AI Advertising
A new forecast projects AI-driven buying platforms will control 27% of US ad spend by 2030, reshaping how programmatic media—including video and CTV—is planned, bid on, and optimized across the ecosystem.
Ad Spend
Analysts are revising 2025 ad spend forecasts upward as an increasing share of budgets flows through AI-driven buying tools from Google, Meta, Amazon, and independent platforms — a shift with real implications for programmatic and video supply.
Ad Fraud
Rising bot and AI-agent web traffic is forcing marketers and publishers to rethink invalid traffic filtering, viewability, and monetization strategies as automated visitors blur the line between fraud and legitimate demand.
Programmatic
As agentic AI moves deeper into media buying, agencies are constructing audit layers to verify that autonomous agents don't overspend or misroute programmatic budgets—raising fresh transparency questions for the DSP and exchange supply chain.
The Trade Desk
The Trade Desk's Zuma update layers a host of AI-powered automation tools onto its Kokai DSP, aiming to simplify campaign setup, optimization, and reporting for programmatic and CTV buyers.
IAB
The IAB is developing an industry framework to standardize how AI-driven advertising is measured, aiming to bring consistency to metrics as AI reshapes buying, creative, and attribution across digital and video ad supply.
IAB
The IAB has refreshed its industry framework for consistent AI transparency and disclosure in advertising, aiming to standardize how AI-generated and AI-assisted content is labeled across the digital ad supply chain.