Programmatic Video

CTV

AI Agents Bought Rouge Care's TV Ads, Returned 5x ROAS

Wellness brand Rouge Care handed campaign execution to AI agents that autonomously bought and optimized its TV and CTV ad inventory, reporting a 5x return — an early signal of agentic media buying entering programmatic video.

Programmatic Video

WPP Media Builds AI Buyer Agent for Video Ads

WPP Media is developing an AI buyer agent for video as part of an Agentic Standards Initiative, aiming to automate programmatic video and CTV buying through interoperable agent-to-agent protocols.