MFA

DoubleVerify

DoubleVerify: AI Slop Tops 500M Impressions in H1 2026

DoubleVerify reports AI-generated 'slop' inventory surpassed 500 million impressions in the first half of 2026, exposing a fast-growing quality and fraud vector across the open programmatic supply chain.

MFA

MFA Ad Spend Rises as AI Slop Floods Programmatic

Spend on made-for-advertising sites is climbing again, and cheaply produced AI content may be accelerating the trend. Here's why the resurgence matters for programmatic supply quality, SPO, and IVT detection.