Attention Measurement
xpln.ai and Channel Factory have partnered to expand attention measurement across video campaigns, pairing suitability-focused targeting with attention signals to move beyond legacy viewability metrics.
Measurement
AudienceProject and xpln.ai have partnered to combine cross-media reach measurement with attention metrics, producing an attentive reach standard aimed at valuing video and CTV impressions by quality of exposure, not just delivery.
VideoAmp
VideoAmp is leaning on AI to close the gap between media planning and measurement, aiming to give CTV and cross-platform buyers a tighter feedback loop between what they buy and what they prove.
IAB
The IAB's Jack Gabilan argues that agentic AI will surface long-standing weaknesses in ad measurement — from fragmented identity to inconsistent metrics — forcing the industry to rebuild measurement foundations for an AI-driven buying landscape.
Prebid
Prebid.org examines how AI crawlers and referral traffic are reshaping publisher economics—straining infrastructure, distorting analytics, and forcing new thinking about how monetized inventory is served and measured.
DoubleVerify
DoubleVerify reports AI-generated 'slop' inventory surpassed 500 million impressions in the first half of 2026, exposing a fast-growing quality and fraud vector across the open programmatic supply chain.
CTV
NBCUniversal's AI creative analysis finds ads that surface brand identity in the opening seconds drive 2.8x higher recall, sharpening how creative optimization ties into CTV and video ad delivery.
Ad Fraud
Rising bot and AI-agent web traffic is forcing marketers and publishers to rethink invalid traffic filtering, viewability, and monetization strategies as automated visitors blur the line between fraud and legitimate demand.
IAB
The IAB is developing an industry framework to standardize how AI-driven advertising is measured, aiming to bring consistency to metrics as AI reshapes buying, creative, and attribution across digital and video ad supply.
Nielsen
Nielsen's move to acquire DoubleVerify is less about AI hype and more about controlling the data that trains and validates measurement models—consolidating verification, viewability, and IVT signals across programmatic and CTV.
IAB
The IAB has released a playbook aimed at standardizing how brand visibility is measured across AI-powered platforms, an emerging discovery layer where traditional impression and viewability metrics fall short.
IAB
The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.