Programmatic
AI Tightens Big Tech's Grip on Ad Growth
AI-driven automation is concentrating ad spend inside Google, Meta and Amazon's walled gardens, squeezing the open programmatic supply chain that publishers, SSPs and independent DSPs depend on.
Market Analysis
AI Advertising
AI Platforms to Manage 27% of US Ad Spend by 2030
A new forecast projects AI-driven buying platforms will control 27% of US ad spend by 2030, reshaping how programmatic media—including video and CTV—is planned, bid on, and optimized across the ecosystem.
Ad Spend
Ad Spend Forecasts Rise as AI Handles More Budgets
Analysts are revising 2025 ad spend forecasts upward as an increasing share of budgets flows through AI-driven buying tools from Google, Meta, Amazon, and independent platforms — a shift with real implications for programmatic and video supply.
AI Advertising
WPP Sees AI Search Ads as Fastest-Growing Channel
WPP forecasts AI-powered search advertising will become the fastest-growing channel in digital advertising, signaling a structural shift as generative AI reshapes how queries and ad inventory are monetized.
AI Search
WPP Media: AI Search Ads to Top $100B by 2030
WPP Media forecasts AI-driven search advertising will surpass $100 billion in annual revenue by 2030, signaling a structural shift in how query-based ad spend is allocated across the digital advertising ecosystem.