Ad Fraud
Rising bot and AI-agent web traffic is forcing marketers and publishers to rethink invalid traffic filtering, viewability, and monetization strategies as automated visitors blur the line between fraud and legitimate demand.
Ad Serving
Perplexity has blocked ads served to AI agents on Time's site, labeling them 'deceptive.' The dispute exposes a new front in ad serving: what happens when programmatic units render for AI crawlers and agents rather than human eyeballs.
MFA
Spend on made-for-advertising sites is climbing again, and cheaply produced AI content may be accelerating the trend. Here's why the resurgence matters for programmatic supply quality, SPO, and IVT detection.