Identity
As AI systems increasingly mediate how advertisers understand audiences, identity data becomes a strategic asset — and a governance risk. Here's why controlling the identity layer matters more than ever in a post-cookie programmatic world.
IAB
The IAB's Jack Gabilan argues that agentic AI will surface long-standing weaknesses in ad measurement — from fragmented identity to inconsistent metrics — forcing the industry to rebuild measurement foundations for an AI-driven buying landscape.
AI Agents
As agentic AI takes over marketing and campaign decisions, it inherits a hidden liability: audience, identity, and performance data that hasn't been audited in years. The result is automated decisioning built on decaying inputs — a growing risk for programmatic and ad ops teams.