IAB
IAB: Fix Ad Data Standards Before AI Takes Over
IAB's Jamie Finstein argues the ad industry must align on common data standards and a shared vocabulary before AI-driven automation scales across programmatic and video advertising workflows.
IAB
IAB
IAB's Gabilan: Agentic AI Exposes Measurement Cracks
The IAB's Jack Gabilan argues that agentic AI will surface long-standing weaknesses in ad measurement — from fragmented identity to inconsistent metrics — forcing the industry to rebuild measurement foundations for an AI-driven buying landscape.
IAB
IAB Builds a Framework for AI Advertising Measurement
The IAB is developing an industry framework to standardize how AI-driven advertising is measured, aiming to bring consistency to metrics as AI reshapes buying, creative, and attribution across digital and video ad supply.
IAB
IAB Revisits AI Disclosure Rules as Laws Multiply
The IAB is revisiting guidance on AI disclosure in advertising as a patchwork of state and international laws creates new compliance obligations for advertisers, agencies, and platforms handling AI-generated creative.
IAB
IAB Updates AI Transparency Framework for Advertising
The IAB has refreshed its industry framework for consistent AI transparency and disclosure in advertising, aiming to standardize how AI-generated and AI-assisted content is labeled across the digital ad supply chain.
IAB
IAB Pushes Measurement Standards for AI Visibility
The IAB has released a playbook aimed at standardizing how brand visibility is measured across AI-powered platforms, an emerging discovery layer where traditional impression and viewability metrics fall short.
IAB
IAB Issues Guidance on Measuring AI Search Visibility
The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.