IAB
The IAB is developing an industry framework to standardize how AI-driven advertising is measured, aiming to bring consistency to metrics as AI reshapes buying, creative, and attribution across digital and video ad supply.
IAB
The IAB is revisiting guidance on AI disclosure in advertising as a patchwork of state and international laws creates new compliance obligations for advertisers, agencies, and platforms handling AI-generated creative.
IAB
The IAB has refreshed its industry framework for consistent AI transparency and disclosure in advertising, aiming to standardize how AI-generated and AI-assisted content is labeled across the digital ad supply chain.
IAB
The IAB has released a playbook aimed at standardizing how brand visibility is measured across AI-powered platforms, an emerging discovery layer where traditional impression and viewability metrics fall short.
IAB
The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.