Ad Fraud
AI-generated content farms are exploiting blind spots in advertisers' verification and brand-safety tools, raising fresh IVT and quality concerns for programmatic and video buyers relying on DoubleVerify, IAS, and HUMAN.
DoubleVerify
A DoubleVerify/YouGov study finds fewer than half of UK consumers can reliably identify AI-generated content online, raising fresh questions for brand safety, content verification, and measurement across programmatic and video environments.
IAS
Integral Ad Science has appointed Lidiane Jones as CEO as the measurement firm leans into AI to reshape ad verification, brand safety, and trust infrastructure across programmatic and CTV advertising.
Measurement
Generative AI now produces millions of unique ad variants, but the verification and measurement stack was built to track a handful of static creatives. The result is a growing gap in how personalized programmatic ads are measured, classified, and audited.