Audience Targeting

Programmatic

WPP Tests Charity-Donation Synthetic Audiences for Buys

WPP Media is piloting synthetic, modeled audiences derived from charity-donation signals for programmatic buys — a privacy-conscious approach to targeting that sidesteps individual identifiers as cookie deprecation reshapes addressability.

Ogury

Ogury Launches SONA, an Agentic-AI Targeting Engine

Ogury debuts SONA, an agentic-AI solution aimed at closing the gap between audience planning and campaign activation in programmatic, promising tighter consistency between how advertisers define audiences and how those audiences are reached at scale.