Prebid
Prebid.org examines the rise of AI content marketplaces and intermediaries that broker access to publisher content for LLMs — a new class of tollbooth with direct implications for how the open web is monetized.
AI
Publishers are adopting a machine-readable opt-out token to signal that their content should not be used for AI training. Here's how the standard works and why it matters for content owners navigating the collision of AI crawlers and ad-supported media.
The Trade Desk
The Trade Desk and Dstillery are linking AI agents to automatically rebuild audience segments while campaigns run, pushing programmatic targeting toward real-time, autonomous optimization across display and video inventory.
Prebid
Prebid.org outlines the emerging monetization models reshaping publisher revenue as AI crawlers, agentic traffic, and content licensing challenge the traditional programmatic ad-serving stack.
Ad Spend
AA/WARC's latest Expenditure Report points to World Cup event advertising and AI-driven demand as twin engines of ad spend growth in Q2 2026, with implications for video and CTV inventory pricing and fill.
Prebid
Prebid.org examines content provenance and reporting as AI systems increasingly consume publisher content. The effort aims to give publishers visibility into who created content and how AI used it — a growing concern for the programmatic supply chain.
Funding
Ad-serving infrastructure vendor Kevel has secured $52 million to scale its API-first platform and AI-driven tooling for commerce media, targeting retailers building their own ad businesses.
VideoAmp
VideoAmp is leaning on AI to close the gap between media planning and measurement, aiming to give CTV and cross-platform buyers a tighter feedback loop between what they buy and what they prove.
Identity
As AI systems increasingly mediate how advertisers understand audiences, identity data becomes a strategic asset — and a governance risk. Here's why controlling the identity layer matters more than ever in a post-cookie programmatic world.
IAB
IAB's Jamie Finstein argues the ad industry must align on common data standards and a shared vocabulary before AI-driven automation scales across programmatic and video advertising workflows.
CTV
AI agents are moving into CTV ad buying workflows while political advertisers find national CTV buys cheaper than geo-targeting Texas — exposing quirks in programmatic video pricing and automation.
YouTube
Pixability has introduced tooling to identify and exclude AI-generated 'slop' content on YouTube, giving video advertisers a new lever for inventory quality and brand suitability as low-value synthetic uploads proliferate across the platform.