AI Search - Adelerate

IAB

IAB Issues Guidance on Measuring AI Search Visibility

The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.

Programmatic

AI Search Squeezes Open-Web Ad Supply Up to 40% in Q2

Publisher ad supply on the open web fell by as much as 40% in Q2 as AI-powered search results kept users from clicking through to sites, choking the impressions that fuel programmatic auctions.

AI Search

WPP Media: AI Search Ads to Top $100B by 2030

WPP Media forecasts AI-driven search advertising will surpass $100 billion in annual revenue by 2030, signaling a structural shift in how query-based ad spend is allocated across the digital advertising ecosystem.