Ad Serving
Perplexity has blocked ads served to AI agents on Time's site, labeling them 'deceptive.' The dispute exposes a new front in ad serving: what happens when programmatic units render for AI crawlers and agents rather than human eyeballs.
AI Agents
As agentic AI takes over marketing and campaign decisions, it inherits a hidden liability: audience, identity, and performance data that hasn't been audited in years. The result is automated decisioning built on decaying inputs — a growing risk for programmatic and ad ops teams.
IAB Tech Lab
IAB Tech Lab unveils Agentic Mobile, an open standard designed to let AI agents operate across the mobile advertising stack with interoperability and standardized interfaces for the programmatic ecosystem.