AI Advertising
A new forecast projects AI-driven buying platforms will control 27% of US ad spend by 2030, reshaping how programmatic media—including video and CTV—is planned, bid on, and optimized across the ecosystem.
Amazon Ads
Amazon Ads and OpenAI are teaming up to reach ChatGPT's US users, signaling a new conversational-AI ad surface that could reshape retail media targeting, measurement, and addressability strategies for the wider ad-tech ecosystem.
AI Advertising
WPP forecasts AI-powered search advertising will become the fastest-growing channel in digital advertising, signaling a structural shift as generative AI reshapes how queries and ad inventory are monetized.
Taboola
Taboola is expanding its DeeperDive product into an ad network aimed at AI apps and agents, positioning itself to monetize conversational and agentic surfaces as a new programmatic inventory frontier.