Addressability

Amazon Ads

Amazon and OpenAI Target ChatGPT's US Ad Users

Amazon Ads and OpenAI are teaming up to reach ChatGPT's US users, signaling a new conversational-AI ad surface that could reshape retail media targeting, measurement, and addressability strategies for the wider ad-tech ecosystem.

Programmatic

WPP Tests Charity-Donation Synthetic Audiences for Buys

WPP Media is piloting synthetic, modeled audiences derived from charity-donation signals for programmatic buys — a privacy-conscious approach to targeting that sidesteps individual identifiers as cookie deprecation reshapes addressability.