Ad Spend

Ad Spend Forecasts Rise as AI Handles More Budgets

Analysts are revising 2025 ad spend forecasts upward as an increasing share of budgets flows through AI-driven buying tools from Google, Meta, Amazon, and independent platforms — a shift with real implications for programmatic and video supply.

AI Search

WPP Media: AI Search Ads to Top $100B by 2030

WPP Media forecasts AI-driven search advertising will surpass $100 billion in annual revenue by 2030, signaling a structural shift in how query-based ad spend is allocated across the digital advertising ecosystem.