Ad Spend
AA/WARC's latest Expenditure Report points to World Cup event advertising and AI-driven demand as twin engines of ad spend growth in Q2 2026, with implications for video and CTV inventory pricing and fill.
Ad Spend
Analysts are revising 2025 ad spend forecasts upward as an increasing share of budgets flows through AI-driven buying tools from Google, Meta, Amazon, and independent platforms — a shift with real implications for programmatic and video supply.
AI Search
WPP Media forecasts AI-driven search advertising will surpass $100 billion in annual revenue by 2030, signaling a structural shift in how query-based ad spend is allocated across the digital advertising ecosystem.