IAB Tech Lab
IAB Tech Lab outlines how the industry can operationalize agentic AI for audience building and targeting, addressing standards, transparency, and interoperability gaps as autonomous agents enter the programmatic supply chain.
IAB
The IAB has released a playbook aimed at standardizing how brand visibility is measured across AI-powered platforms, an emerging discovery layer where traditional impression and viewability metrics fall short.
IAB
The IAB has released new advice for measuring brand and publisher visibility inside AI-powered search and chat interfaces, an emerging discovery layer that traditional web analytics and SEO metrics fail to capture.
Publisher Monetization
Time is now serving ads to AI crawlers and bot-driven traffic, testing a new monetization path as LLMs reshape publisher referral patterns. The move raises fresh questions about ad serving, measurement, and invalid-traffic classification.
Ad Fraud
AI-generated content farms are exploiting blind spots in advertisers' verification and brand-safety tools, raising fresh IVT and quality concerns for programmatic and video buyers relying on DoubleVerify, IAS, and HUMAN.
Curation
Stagwell is building a proprietary AI-driven curation marketplace, joining the growing wave of holding companies and agencies constructing curated supply paths that reshape how programmatic inventory is packaged, priced, and bought.
Programmatic
Publisher ad supply on the open web fell by as much as 40% in Q2 as AI-powered search results kept users from clicking through to sites, choking the impressions that fuel programmatic auctions.
Reddit is questioning whether its lucrative AI data licensing agreements could undercut the audience data that powers its ad business, raising a strategic tension increasingly relevant to publishers monetizing first-party data.
AI
A new licensing framework aims to give publishers granular control over how AI systems access and train on their content, introducing machine-readable permissions and compensation terms that could reshape how content is monetized in the AI era.
DoubleVerify
A DoubleVerify/YouGov study finds fewer than half of UK consumers can reliably identify AI-generated content online, raising fresh questions for brand safety, content verification, and measurement across programmatic and video environments.
MFA
Spend on made-for-advertising sites is climbing again, and cheaply produced AI content may be accelerating the trend. Here's why the resurgence matters for programmatic supply quality, SPO, and IVT detection.
IAS
Integral Ad Science CEO Lisa Utzschneider is stepping down, with former Slack and Bumble chief Lidiane Jones named successor. The transition arrives as AI reshapes verification, brand safety, and measurement across programmatic and CTV supply.