AI Search
WPP Media forecasts AI-driven search advertising will surpass $100 billion in annual revenue by 2030, signaling a structural shift in how query-based ad spend is allocated across the digital advertising ecosystem.
Measurement
Generative AI now produces millions of unique ad variants, but the verification and measurement stack was built to track a handful of static creatives. The result is a growing gap in how personalized programmatic ads are measured, classified, and audited.
Ogury
Ogury debuts SONA, an agentic-AI solution aimed at closing the gap between audience planning and campaign activation in programmatic, promising tighter consistency between how advertisers define audiences and how those audiences are reached at scale.
News
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