IAS
Integral Ad Science has appointed Lidiane Jones as CEO as the measurement firm leans into AI to reshape ad verification, brand safety, and trust infrastructure across programmatic and CTV advertising.
AI Agents
As agentic AI takes over marketing and campaign decisions, it inherits a hidden liability: audience, identity, and performance data that hasn't been audited in years. The result is automated decisioning built on decaying inputs — a growing risk for programmatic and ad ops teams.
CTV
Comcast plans to spin off NBCUniversal and Sky, a structural shift with implications for FreeWheel, Peacock, and the CTV ad-serving landscape — alongside new AI crawler controls and Google Discover changes threatening publisher traffic.
DanAds
DanAds and Sigma Software have launched a Sales Agent built on agentic AI, aiming to automate publisher ad sales workflows within self-serve advertising platforms while keeping human oversight and trust guardrails in place.
IAB Tech Lab
IAB Tech Lab unveils Agentic Mobile, an open standard designed to let AI agents operate across the mobile advertising stack with interoperability and standardized interfaces for the programmatic ecosystem.
Programmatic Video
WPP Media is developing an AI buyer agent for video as part of an Agentic Standards Initiative, aiming to automate programmatic video and CTV buying through interoperable agent-to-agent protocols.
IAB Tech Lab
IAB Tech Lab argues that open industry standards — from ads.txt and sellers.json to OpenRTB — must serve as the trusted foundation for agentic AI in advertising, ensuring interoperability and accountability as autonomous agents enter the supply chain.
CTV
Warner Bros. Discovery is overhauling its ad-tech stack around agentic AI and AWS infrastructure, aiming to streamline campaign workflows and tighten CTV ad operations across its streaming and linear portfolio.
Programmatic
WPP Media is piloting synthetic, modeled audiences derived from charity-donation signals for programmatic buys — a privacy-conscious approach to targeting that sidesteps individual identifiers as cookie deprecation reshapes addressability.
Nexxen
Nexxen is integrating with Anthropic's and Google's emerging AI agent protocols, letting agency systems query and transact against its programmatic platform via standardized interfaces as automated, agent-driven media buying gains momentum.
AI Advertising
WPP forecasts AI-powered search advertising will become the fastest-growing channel in digital advertising, signaling a structural shift as generative AI reshapes how queries and ad inventory are monetized.
Taboola
Taboola is expanding its DeeperDive product into an ad network aimed at AI apps and agents, positioning itself to monetize conversational and agentic surfaces as a new programmatic inventory frontier.