VideoAmp
VideoAmp is leaning on AI to close the gap between media planning and measurement, aiming to give CTV and cross-platform buyers a tighter feedback loop between what they buy and what they prove.
Identity
As AI systems increasingly mediate how advertisers understand audiences, identity data becomes a strategic asset — and a governance risk. Here's why controlling the identity layer matters more than ever in a post-cookie programmatic world.
IAB
IAB's Jamie Finstein argues the ad industry must align on common data standards and a shared vocabulary before AI-driven automation scales across programmatic and video advertising workflows.
CTV
AI agents are moving into CTV ad buying workflows while political advertisers find national CTV buys cheaper than geo-targeting Texas — exposing quirks in programmatic video pricing and automation.
IAB
The IAB's Jack Gabilan argues that agentic AI will surface long-standing weaknesses in ad measurement — from fragmented identity to inconsistent metrics — forcing the industry to rebuild measurement foundations for an AI-driven buying landscape.
Agentic AI
PubMatic's Bill McLaughlin outlines how agentic AI is beginning to reshape programmatic media buying, shifting ad spend toward supply paths and inventory that AI-driven agents can efficiently discover, evaluate, and transact against.
YouTube
Pixability has introduced tooling to identify and exclude AI-generated 'slop' content on YouTube, giving video advertisers a new lever for inventory quality and brand suitability as low-value synthetic uploads proliferate across the platform.
Prebid
Prebid.org examines how AI crawlers and referral traffic are reshaping publisher economics—straining infrastructure, distorting analytics, and forcing new thinking about how monetized inventory is served and measured.
AI
At Programmatic IO, industry voices argued that insurers—through evolving policies and liability terms—are quietly becoming the enforcement mechanism for responsible AI use across the ad-tech supply chain.
Publishers
Condé Nast, Hearst and over 300 media executives are lobbying for federal legislation targeting unauthorized AI scraping bots — a fight over content value that has direct consequences for publisher ad revenue and the open web.
IAB Europe
IAB Europe's 2026 AI report signals a shift toward agentic ad buying, where autonomous AI agents plan, bid, and optimise programmatic campaigns — raising fresh questions for DSPs, SSPs, and video supply chains.
Programmatic
Scope3, known for carbon measurement in programmatic media, has rebranded to Apostra, cementing a strategic shift from sustainability toward AI-driven media optimization and agentic tooling for the ad-tech ecosystem.